ENROLL TODAY – SMM – Social Media Marketing Course (Basics)

In the fast paced world of internet marketing, the growth of Social Media has been incredible and shows no sign of slowing down any time soon. To use one example, with over 600 Million users Facebook has become an extremely powerful marketing platform allowing customers and potential customers to interact with your product or brand. Our SMM course gives you the insight to successfully use Social Media to grow your business, providing your customers with an interactive brand experience and growing strong customer-brand relationships.

Your course trainer Sue van der Linde, has been running successful Social Media Campaigns both in the UK and South Africa for over 5 years. Sue will guide you through the often confusing world of Social Media, assisting you to plan, implement or tweak your SMM efforts to get the best results for your company. Sue is a member of the Facebook developer's platform and has written several blogs and articles on the effect of Social Media Marketing on business.


SMM – Social Media Marketing - PR - training philosophy.

Our SMM – Social Media Marketing training is fully based around the principle of learning-by-doing. The training lasts for one full day, during which time you'll complete a series of exercises designed for you to discover the answers by yourself and then put into practice what you've learnt. There will be continual interactive discussion throughout the day, with practical demonstrations on how to set up and run your Social Media Campaigns. Social media and online PR are crucial elements of digital marketing for many companies. Using real world examples and fun, stimulating exercises, this one-day workshop will help you build a deeper understanding of the world of social media and how to use it to your advantage in your marketing and PR activities.

As a result of our hands-on Social Media marketing training, you'll have:

A deeper understanding of your new knowledge
Ownership of what you've learnt
The ability to apply what you've learnt again and again in the future

Our SMM training courses are relatively small (maximum 20 participants) due to their interactive nature and are informal and fun.

Limited dates are available for our exclusive personal One 2 One training sessions – Enquire Now

Who Should Attend?
Anyone who is thinking about starting social media activity on behalf of their organisation and those with some experience of social media who are looking for new ideas and models to improve effectiveness.

This will include:

Marketing managers
Campaign managers
Communications directors
Brand managers
PR managers
Online marketers

What will I learn?
On the course you will learn:

The influence of social media on business and society
Understanding social platforms – Facebook, Twitter and beyond
Facebook IFrame pages
Twitter trends and followers
Blogging for content
Linked in strategy for engaging
Identifying and engaging with online influencers
Content - understanding social currency
Measurement and evaluation
Managing a community
Managing online reputation
Social media monitoring
Social media policy
Effective use of video marketing

Course Duration - (1 day) 8.30 am – 5.30pm

Course COSTS – R1600 ex vat per delegate including course manual, refreshments & lunch

Enquire Now – places are limited – discounts given for block bookings

Early Booking discount of 15% if booking is processed 30 days prior to course date.

2011 Course dates – Cape Town
14th June 2011 – Cab training center Cape Town
25th July 2011 – Cab training center Cape Town
22nd August 2011 – Cab training center Cape Town
27th September 2011 – Cab training center Cape Town
24th October 2011 – Cab training center Cape Town

Venue – Cape Town
The Social Media Marketing – PR courses are run at the purpose-built Cab training centre. The training itself is run in a bright airy room; candidates are required to bring their own laptops. (We can provide laptops if required at an additional cost) You can also use the break-out area during breaks and lunch where refreshments are provided throughout the day.

Please complete our enquiry form for dates and venue information for our Johannesburg SMM Course.
One2One Training
1 day SMM Course - One2One Dates July

Monday 4th
Tuesday 5th
Thursday 7th
Wednesday 20th
Thursday 21st
Tuesday 26th
Wednesday 27th

Call us to book 021 559-0800
OR
Have a personal One2One training with Sue in the comfort of her home office - Call us to book 021 559-0800